Ottawa and the province have ponied up some of $183,811 to help Mistaken Point Cape Race Heritage Inc. develop a marketing strategy to promote the entire Edge of Avalon Heritage Coast from Portugal Cove South to Cape Race, including the Mistaken Point UNESCO Site.
Avalon MP Ken McDonald mad ethe announcement last week.
The money will be used to support a number of activities to promote the area’s tourism offerings, such as adding high quality photos and promotional videos to the website, upgrading signage to tourist attractions, and creating a virtual tour of Mistaken Point at the Interpretive Centre so that visitors unable to hike out to the rocks can still see the site.
“Our province’s Avalon region holds so much beauty, history and culture,” said McDonald. “I’m proud to see the Government of Canada helping organizations like Mistaken Point Cape Race Heritage Inc. develop a strategy and activities to highlight the many sites from Portugal Cove South to Cape Race, like the Mistaken Point World UNESCO Site. It’s important that we promote our tourism assets so they can be seen far and wide, and attract visitors to our communities.”
The chairperson of the group thanked both levels of government for their financial support, which she added, will increase awareness, visitation, and the offerings available in the area.
“There are up to 25 people working at the Edge of Avalon Interpretive Centre located in Portugal Cove South, the Myrick Wireless Interpretive Centre at Cape Race, and field staff for Mistaken Point employed by the province, who deliver unique tourism experiences to visitors,” noted Gertie Molloy. “This project will help improve these offerings and increase visitation to the area and the province, which in turn will sustain our operations, maintain jobs, and contribute to small business growth in the area.”
